Growcer’s mission is to advance the shift from land-based farming to eco-friendly vertical farming through fully automated growing systems.

Feeding the world has always been a challenge. With ever-growing populations and a limited supply of food, innovations are needed to bring make food better, cheaper, and more abundant. From the early days of agriculture to the mass farming of today, new technologies have arisen to meet the challenge of providing food for the world.

Today, the challenges may be more pressing than ever. While the global population explodes, the food production system is failing to keep pace. At the same time, climate change threatens to devastate arable land–particularly near coastal areas. The end result could be a food crisis unlike any seen in modern times.

Although society is extremely fragile when basic needs are not met, it is remarkably adaptable when we come together to solve the problems we all face. Many of the problems we face today can be addressed, through innovative solutions that focus on cost, quantity and resource availability.

Vertical farming is one such solution

Vertical farming takes agriculture to the next level by lessening the dependence on land. By farming produce in vertically stacked layers, the need for vast swaths of farmland is reduced. Vertical farms can operate indoors, even in crowded urban areas. And with sealed environments, vertical farms provide protection against the pests without the need for pesticides and herbicides.

But, until now, there has been one major problem in the vertical farming industry:


While a traditional farm can be started for a few thousand dollars, vertical farms cost considerably more to get started. As they operate indoors, extensive real estate, heating and electrical costs are incurred in operating one. These startup costs are inevitable. Accordingly, it is imperative for vertical farmers to minimize their operating costs on a day by day basis.

Enter Growcer

Growcer is a technology suite for a fully autonomous urban farm. Combining artificial intelligence (AI), robotics and proprietary growth environment, it provides a complete foundation for profitable indoor growing operation.

Growcer systems are designed to run autonomously inside indoor farms. Built with urban farms in mind, they can operate large-scale vertical facilities in multi-story buildings. Thanks to our mix of software, hardware and proprietary growth environment, we have achieved the highest level of automation in the vertical farming industry. 

We partner with independent farmers to create better, more environmentally friendly, and more profitable urban farms. Our systems free farmers to do what they do best, while minimizing the costs that can eat up an indoor farming operation. They rely on three main pillars:

AI and robotics

Artificial intelligence (AI) and robotics help to reduce costs at vertical farms by minimizing the need for human involvement. Every farm has labour costs. Doubly so with vertical farms, which require extensive human input to function properly. AI and robotics can automate processes that would otherwise need to be done by people, which saves farmers money. AI can be used to monitor and systematize farming operations, while robotic components can perform physical tasks. Together, they can perform much of the otherwise costly labor needed at a vertical farm.

Enclosed production facilities

Enclosed production facilities are crucial to a vertical farming operation. By keeping your grow operations indoors, you not only take advantage of climate control, leading to more consistent yields, but also shelter your crops from pests and invasive species that plague traditional farms. Furthermore, indoor facilities can be housed in urban areas, allowing the farming operation direct access to a large customer base.

The Growcer system is designed to work inside enclosed production facilities, giving farmers all the benefits of enclosed farming with the operational efficiency of AI-based systems. 

Cost-saving distribution centers

Cost-effective distribution is one of the keys to any successful farming operation. It does not matter how high your yields are if you can not get your crops to buyers on time, at an acceptable profit margin. This poses a problem for traditional farms, because the longer your produce has to travel, the greater your transportation costs. Another problem is that yield can deteriorate while being transported long distances.

The solution to both problems is centralized distribution centers in urban areas. With vertical farms located indoors in major population centers, you can get your produce out to large numbers of people quickly and efficiently. Transportation costs are lower, because you are already in a major center with buyers nearby. Furthermore, less of the produce goes bad during transportation due to shorter distance, ensuring happy buyers and repeat business.

Growcer is the world’s first fully automated, low-cost vertical farming system with centralized distribution.

Vertical farming is nothing new. What is new is a fully automated, centralized system to make vertical farming operations more profitable. AI and mechanized systems eliminate labor, management and compliance costs. Indoor farming itself paves the way for a sustainable future, by lessening the world’s dependence on increasingly scarce farmland.

The benefits, to farmers and the world, are innumerable. Less water is used. Transportation costs are slashed. Costs are both lower and more consistent. CO2 emissions are cut.  Yields are made more consistent by the controlled indoor environment. And the need for pesticides and herbicides is totally eliminated, as the controlled indoor environment prevents any outside contaminants from getting in.

By fully automating vertical farming, Growcer amplifies its already-considerable benefits. For the first time ever, farmers can fully automate their indoor farms, sparing themselves the expenses that often become the demise of agricultural enterprises. 

The world is changing. And in a world being rapidly transformed by population growth, climate change and the loss of farmland, the need for vertical farming is more pressing than ever. Vertical farming has already changed the world. And now, with Growcer, starting a vertical farm is easier and more economical than ever.

The future of farming is vertical. Together with Growcer, you can be part of it.

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